Friday, June 22, 2012

15 Things Charles and Ray Eames Teach Us


  1. Keep good company
  2. Notice the ordinary
  3. Preserve the ephemeral
  4. Design not for the elite but for the masses
  5. Explain it to a child
  6. Get lost in the content
  7. Get to the heart of the matter
  8. Never tolerate “O.K. anything.”
  9. Remember your responsibility as a storyteller
  10. Zoom out
  11. Switch
  12. Prototype it
  13. Pun
  14. Make design your life… and life, your design.
  15. Leave something behind.

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